NewSouth Capital Management is Most Recent Firm to Modernize with Ridgeline

INCLINE VILLAGE, NV — July 9, 2025 — Ridgeline, the cloud platform for investment management, announced today that NewSouth Capital Management, a Memphis-based firm, is now live on its platform. NewSouth is the latest in a wave of asset managers and RIAs modernizing investment operations with Ridgeline’s purpose-built solution.

After almost forty years on previous systems, NewSouth recognized that dated technology no longer met their evolving needs. Andrew MacQueen, Principal and Head Trader said, “It felt like [our previous technology] is just not going to really change much—that was something that primed us to look around. If you live with something long enough, it’s like a pebble in your shoe: you get used to it, but at some point it starts to take a toll.”

The contrast to Ridgeline’s modern cloud solution and pace of continuous improvement was palpable. “Ridgeline's constant development cycle means we’re getting the best and latest on a weekly basis; it's really exciting. That was something that was of particular appeal to me after an era on a legacy system where the innovation was not as frequent or useful.” 

The NewSouth team took a collaborative approach to evaluating the front-to-back platform, which brings together all core functions and gives everyone at a firm access to the same unified data. “It was unanimous that Ridgeline is what makes sense for us going forward and that it was worth pursuing,”

For Stephanie Simpson, Principal and Chief Administrative Officer at NewSouth, the decision to adopt Ridgeline came with a sense of urgency. “Could we have waited? We could have, but it would have been just kicking the can. The opportunity that comes with this change is so great that it’s a no brainer—it’s worth it.”

Simpson highlighted the tangible value delivered by replacing multiple disparate software packages and their corresponding integrations in the move to an intuitive, modern system: “I appreciate the ease of use, flexibility, and creating efficiencies. It allows us to ultimately better serve our clients.” 

For MacQueen, the unified data model stood out as a cornerstone of Ridgeline’s appeal. “When comparing Ridgeline to [previous tech], the unified data model—having one set of books and records—that’s the holy grail and Ridgeline is there,” MacQueen said.

MacQueen credits Ridgeline’s “totally professional, very responsive” team for the smooth implementation process. Looking back on the transformation process, he reflected: “When you take apart your operations, you have an opportunity to ask, ‘Why are we doing this?’ A change like this fosters self-examination. Taking a fresh look has been a very valuable side benefit of going through this.”

Dave Blair, CEO of Ridgeline, shared his perspective on the partnership: “It’s incredibly rewarding to welcome NewSouth Capital Management to the Ridgeline community. Their leadership’s vision and willingness to challenge long-standing processes exemplifies the kind of forward-thinking spirit we built Ridgeline for. We’re thrilled to be their long-term partner in modernizing investment operations.”

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About Ridgeline

‍Ridgeline is the industry cloud platform for investment management. It was founded by visionary entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to address the unique technology challenges of an industry in need of new thinking. We are building a modern cloud-native platform, purpose-built for the investment management industry to empower businesses like never before. With a growing campus in Reno and offices in New York, Lake Tahoe, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a “Best Workplace for Innovators,” by Frost & Sullivan as a “Technology Innovation Leader,” and by The Software Report as a “Top 100 Software Company.”

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Media contact:

Christine Switzer, Marketing and Communications, christine.switzer@ridgelineapps.com