Thought Leadership

Podcast: Performing Heart Surgery with a Pine Cone

Marketing lead Christine Switzer explains the creative ways Ridgeline is bringing a refreshing alternative to the investment management industry.

January 30, 2024

Christine Switzer, Marketing and Communications leader at Ridgeline, sat down with B2B Growth to talk about how Ridgeline is a refreshing alternative for investment management firms and how to connect with them authentically.

From B2B Growth, "Much of the work Christine does in her role these days is thinking about how to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways."

Listen to the full podcast here.